• Shoe shine guy
    Musings

    Take a 2 Minute Shine

    I’m at the Boston airport waiting to fly home to California. As I was walking to my gate I passed by a shoe shine guy shouting out: “Take a Two Minute Shoe Shine!” That made me pause. Had he said: “Get Your Shoes Shined” it would not have gotten my attention. But the fact that he added “Two Minute” convinced me to stop and have him shine my black shoes. So think about your headlines and ads, and see of you can add an easy benefit for your customers. And by the way, he did a great job. 🙂